Shelley Raab

Senior Communications Lead

Shelley writes compelling, clear, and user-friendly communications that prepare and enable employees for change, mobilize them to action, and excite them about the company’s vision. Shelley has been involved in building Focal Point since the company’s inception, and she joined the team full-time in 2017 in a leadership role to develop, lead, and execute integrated communications strategies and campaigns on behalf of our clients and employees. She is skilled in crafting strategies and writing for the end user: working closely with subject matter experts to quickly learn relevant information, gain understanding of change impacts, and create effective materials to guide employees through change.

Shelley brings over two decades of communications management experience to Focal Point, having created and led internal and executive communication efforts that represent the client’s interests in executive meetings, working groups, and internal company events. Most recently, Shelley was a Senior Director at Macro Consultants, where she partnered with business and technical stakeholders, team members, and executives to develop messaging and communications plans, while also building an HR department and recruiting high-quality talent to double the company’s size.

Flexibility and resilience have been Shelley’s key to success in her work across multiple industries. She is known for her excellent listening, verbal and written communication skills (both technical and creative), as well as for being a top-notch editor and proofreader. Shelley earned her BA in Economics at Barnard College, and has worked in the finance, technology, and non-profit sectors both domestically and overseas.